Audi Middle East introduces the all-new Audi A3 Sedan, S3 Sedan, and for the first time ever is bringing the powerful S3 Sportback into the region – a brand new entry into the hot hatch segment.
Since Audi advanced and elevated the premium compact segment with the A3 in 1996, the line-up of models has continued to expand and improve with the newest generation of the much-loved A3 family promising to be the best one yet.
Carsten Bender, Managing Director at Audi Middle East commented, “We are very excited to upgrade the A3 family offering regionally by introducing the all-new A3 Sedan, S3 Sedan and finally, the S3 Sportback across the markets. The Audi A3 family has come leaps and bounds above previous generations. This best-in-class model coupled with our industry leading warranty, service and maintenance package offering across the region, make us confident that the A3 will be as loved by customers as it is by us.”
Beneath the progressive design of the Audi A3, S3 and S3 Sportback, lie many innovations handed down from their larger siblings such as the latest version of the Audi MMI infotainment system with integrated Apple CarPlay and Android Auto. These features together with numerous driver assistance systems and upgraded design elements ensure that the comfort and safety of the driver always come first.
The A3 Sedan – Sporty, Digitalized, Progressive
Distinctive: design and lighting
The new A3 Sedan features compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches. The digital daytime running lights of the Matrix LED headlights are a further innovation and are available as an option. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable.
Digitalized: controls and displays
The cockpit of the new A3 Sedan is wholly focused on the driver. It uses familiar elements from the brand’s larger models and is equipped with a 10.1-inch touch display as a standard feature, which is integrated in the center of the instrument panel. It recognizes letters entered by hand, provides haptic and acoustic feedback, and can be controlled using natural language.
The optional Audi virtual cockpit provides additional functions such as the large display of the navigation map. The optional plus version measures 12.3 inches and enables three different views, including graphics with a sporty look.
Digital, easy to understand, and intuitive: The new A3 Sedan features a newly developed control and display concept with a flat menu structure and symbols that are familiar from smartphones. Audi has replaced the rotary pushbutton on the center tunnel with a large MMI touch display that provides acoustic and haptic feedback. It has a 10.1-inch diagonal, is configured as an MMI radio plus as standard, and is used to control the infotainment system as well as a number of comfort functions. The driver receives acoustic feedback when selecting a function. The system also allows the driver to enter text in handwriting: It recognizes individual letters, cursive writing, whole words, and letters written on top of each other. The MMI search provides a list of suggestions even after just a few characters are entered.
Intensified: the infotainment
The MMI operating concept is powered by the new third-generation modular infotainment platform. Its computing power is ten times higher than that of its predecessor.
Individual settings can be stored in up to six user profiles – from climate control and the seat position to frequently selected navigation destinations as well as frequently used media.
Well versed: the driver assistance systems
Equipped with the optional Audi pre sense front, the collision avoidance assist, and the lane departure warning, the new A3 sedan helps prevent accidents with other road users and offers a high level of safety.